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  • Writer's pictureKatie King


Updated: Jan 19, 2023

Miftah Concierge is the region’s first home grown concierge service that offers a 60-second or less response time to its HNW members and visiting VIPs

Launched by Dubai hoteliers Oscar Kato and Pascaline Nkwe, Miftah Concierge provides a personal lifestyle service that aims to set a new standard in personalised luxury.

From restaurant reservations, club bookings and organising events, to overseeing every aspect of travel, healthcare home and family life – the concierge membership service provides support across all aspects of its members’ lives.

Oscar is a key player in Dubai’s exclusive concierge community with advanced experience in curating tailor made experiences for the guests of several leading hotels including the QE2 Dubai and Jumeirah Group.

Each team of Miftah Concierge Lifestyle Managers provide around the clock care with a 24-hours a day service and a response time of 60-seconds or less. The service is based on providing personalised support across five lifestyle pillars including: Tailored Travel, Luxury Lifestyle, Health Wealth Management, Personal & Executive Services and Relocation and Real Estate.

There is an exclusive membership, the Miftah Elite which is meticulously designed for those who are privileged to be in the circle. Jet setting visitors to the UAE can enjoy Miftah’s commitment free Miftah On Demand service, and businesses can enjoy the benefits of Miftah Corporate, a VIP and destination management service.

"In this modern era, time is the currency and it serves to be the great luxury of all aspects in life. That is where Miftah comes in, we make you rich in time by ensuring that your day-to-day life become easier and more convenient. So whatever may be your expectations related to luxurious experiences in life, we make it happen. And there is no better place in the world to make your dreams come true than in Dubai" commented Co-founder Pascaline Nkwe - a concierge leader with brand experience spanning properties including Four Seasons, Mandarin Oriental and Jumeirah.

The list of Miftah members services is long and highlights include a less than 60-second response time for Elite Members, a dedicated lifestyle manager, full diary and social life management, airport meet and greets and luxury transfers, travel itinerary management, exclusive suite benefits at partner hotels, personal shopping, relocation management access to Miftah's wellness programme and calendar of exclusive luxury events, premium spa experiences, family benefits and many more.

With several members already on board, the new Dubai based company is enjoying the ease of business set-up in the UAE and is already expanding and is recruiting lifestyle managers and concierge professionals to join the team in both remote and travelling roles.

The official public launch will take place at the start of the social season in September with a programme of money can’t buy experiences for members and VIPs, collaborating with luxury brand partners around the UAE.

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About Miftah Concierge

Miftah Concierge is a tailored lifestyle management service. It's an exclusive concierge membership that's been designed for members to live their lives limitlessly.

Designed in the UAE, the training grounds of the Miftah Concierge Lifestyle Managers shimmer from the glitz, gold, and glamour of the world’s most sophisticated destination - where expectations are at their highest and nothing, but perfection is accepted.

Miftah Concierge works in collaboration with only the finest brands and trusted partners that sometimes not even money can buy, unlocking a world of unparalleled opportunity for its members.

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